Showing posts with label bannerfest. Show all posts
Showing posts with label bannerfest. Show all posts

Wednesday 6 January 2021

The Worst Bannerfests I've Seen

When I bought my new HP notebook, I decided to use Microsoft Edge instead of Chrome that I have been using for years.

Edge comes with tabs that are full of news articles and advertisements from a huge number of media sites, even those as disreputable as The Guardian.

Among them are some of the worst Bannerfests I have ever seen such as that shown in the image at left.

What's a Bannerfest?

It's a site that pretends to be providing an information/media service, but is really a sales site focusing on generating income from dozens of banner links. In the image above, you can see that two separate adverts for the same product even appeared at the left simultaneously.

Usually, one gets sucked into opening the bannerfest by noticing a headline of interest. You click and find that the page that appears is chock full of banners. The article you wanted to read has several paragraphs and then you have to click a button to continue to the next part of the article that is again short.

This process goes on ad nauseum until the end of the article if you stick it out for that long, which I don't. A common strategy is to use a headline with images, perhaps of beautiful women in bathing suits. You then have to click to move to each image working your way through the bannerfest.

I make it a practice never to click on any of the advertising banners and usually only view page one before deleting the page. You should do the same.

Robin