That's obviously not the case when a corporation/institution changes its badging, logo and everything associated with it.
Generally it costs a lot of money to rebadge an organisation. Business cards, stationery, promotional media, internet sites, documentation, signage, clothing, and much more have to be realigned to reflect the new image.
When I first studied at the University of Southern Queensland (UniSQ), it was called the Darling Downs Institute of Advanced Education (DDIAE). That was in the late 70s. Later, it became the UniSQ and in the late 90s I completed a Master's degree online as a part-time, external student.
As my degree majored in educational technology, much of my studies had to do with internet design, audio-visual production, computer-aided instruction, and associated topics, so doing it online was perfect.
Back in the days of the DDIAE, it was one of Australia's most recognised distance education universities. In those days, there was no internet available and all external study media arrived in the mail. It was always on time, a week or so before commencement of a semester. It was always excellent quality and the system worked like a medium-priced Swiss watch.
You did the reading, wrote assignments and posted them to your lecturer who responded in due course with your grade and commentary about your work.
Nowadays, much is delivered online and face-to-face if you are lucky enough to be able to attend in person.
I have many fond memories of my days studying with the DDIAE/UniSQ (and two other universities).
The new logo represents a pine cone, very common in Queensland and it's a pleasant change from the now retired coat of arms style logo that preceded it.
Long live the UniSQ.
#Robinoz
