Businesses that miss out

 

Businesses that offer a set range of subscription payment options miss out on small users' business.

Let me explain.

Say you are the secretary of a small club who issues several newsletters or notices annually but not regularly. They are compiled and sent ad hoc.

Would you sign up for the $15 per month option when you aren't going to use it for most months? Yes, I know, it's only $15 US which isn't a lot. But why pay when you aren't using the service?

Why would you pay $180 annually to publish two or three newsletters?

If I was running this show, I'd have an irregular use subscription payment ie, pay per use. Even if it was $15 it would be less expensive than paying for months during which you aren't publishing.

The alternative would be to start and stop your account, but it wouldn't take long for the business providing the service to tell you to get lost.

What do you think? Would you like to see some of these companies provided user pay on demand options?

#Robinoz

per ardua adastra